Webinar Overview
In this interactive session, our host guides participants through mastering their 2026 security marketing budget and strategy. Emphasizing the importance of two-way communication, the host encourages questions and feedback, ensuring anonymity for those who prefer it. Key topics include the significance of a documented marketing plan, tracking ROI, and effective budget allocation across paid ads, content marketing, events, partnerships, and tools. Insightful examples, industry benchmarks, and actionable resources such as budget elimination checklists and marketing roadmap templates are provided. Special highlights include upcoming industry events and opportunities for further engagement. This session is essential for any security professional looking to strategically grow and optimize their marketing efforts in the coming year.
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