You need more clients within the verticals you service.
You need to increase your RMR revenue and on top of that, you don’t
have a whole lot of time to focus on marketing, sound about right?
You need more clients within the verticals you service.
You need to increase your RMR revenue and on top of that, you don’t
have a whole lot of time to focus on marketing, sound about right?
Well, it’s not! And it’s all part of our 50-50-30 program!
Because SD Marketing will only work with 1 security company per service location, this allows us to have a shared data pool of knowledge when it comes to marketing strategies and ad performances. If at any point a fellow colleague’s ad is outperforming yours and they are similar, our self proprietary software will inform us of this insight. Next, your dedicated ad strategist will notify you of this finding to make similar changes to your ad(s). This will always ensure your ads are running at an optimal level and generating leads within your targeted verticals.
On top of ensuring that your ads are running their very best, we also have monthly conference calls with all of our integrators. In these calls we cover various marketing topics, how-to’s, and allow for an hour of shared insight amongst systems integrators that are located across the entire nation. Previous discussions have covered topics on sales strategies, hardware costs, sales manager salaries and recently covered various measures that security companies all over the nation were taking during the COVID-19 pandemic. It was a great way to gain insight into what fellow colleagues were doing to generate sales during this pandemic and how to ensure that their security company would still be around if a recession were to follow.
And, this is only the beginning of what our 50-50-30 program has to offer! Available and mandatory for all SD Marketing customers.
Well, in a nutshell, we’re a marketing agency dedicated to the security industry with over 9 years of experience. We’ve helped integrators all over the nation to gain more market share within their verticals by creating campaigns that attract CTO’s, CSO’s, and other key decision-makers. We care about our customer’s growth and have a unique program where all of our customers share their data, which gives all of our customers an advantage for success.
We write a successful marketing column in SDM Magazine’s Marketing Madmen. We get invited to speak to hundreds of security companies at ISC West / East, PSA Tec, ESX, and other smaller conferences. We serve on the boards for local security associations such as the CAA, we love giving back, but most importantly we truly are passionate about the security industry and we’re always hungry for more!
Over the years we’ve experimented with different strategies in various verticals to attract the attention of CTO’s and CSO’s. We’ve tried direct mail, pay per click, e-blasts, self promo campaigns, have assisted sales teams with cold calling and much more.
Some campaigns succeeded and many had failed. But, after many years of trial and error we’ve narrowed down the services we provide to the ones that generate results.
We know you’re a busy person. And that you have enough tasks to worry about throughout your day. As an SD Marketing customer you can sit back and relax with a peace of mind knowing that all of your campaigns are continuously being analyzed, always being compared against similar ads throughout the country and most importantly knowing that you’re in the hands of an agency that truly cares about the growth and stability of your security company.
At this point, if you feel our marketing agency is not a fit for your company there’s no need to worry about any time wasted. Below are some links to our competitors, perhaps they’ll be a better fit. Make sure to tell them we sent yah!
Security Marketing Guru | Security Marketing | Maize Marketing | Ignite RMR
Be found for key searches. We have 9+ years of keywords that work and one's that don't.
We can ensure your company is found during key searches within Google. Security & Manufacturer related.
Most lead conversions don't happen within the first visit. Which is why it's important to have ads to follow them around during the research phase.
Need CTO emails or phone numbers within particular verticals? Not a problem! We include it within our marketing services.
Target your verticals with specific videos, visuals and content. All at an affordable solution.
We create specific pages to ensure your security company is found in every city within your service area.
A great way to stay top-of-mind and up sale existing customers. Always content driven according to vertical and demographic.
We're experts in creating limited campaigns that will gain the attention of potential customers.
FULL PORTFOLIO + CASE STUDIES AVAILABLE UPON REQUEST
VIDEO MARKETING
SSP, out of Atlanta Georgia focuses within the manufacturing and education verticals. Wanting to gain market share we flew to their location and interviewed 3 of their customers to use in social media ads.
ENTIRE BRAND & MARKETING CAMPAIGN
Bright Security Integrations located in Northern California sought out SD Marketing for a complete brand identity and marketing campaign to appeal to tech industries.
WEBSITE & E-MARKETING
Pronet, out of Dallas, Austin and Houston Texas hired SD Marketing to design + develop their website and create campaigns focusing within the Cannabis Industry.