From Clicks to Customers: The 2025 Guide to Google Ads & Local Service Ads for Security Companies
Description
Are you tired of watching national security companies dominate Google search results while your local business struggles to generate quality leads online? The digital marketing landscape for security companies has evolved dramatically, and the strategies that worked last year are no longer enough.
In this comprehensive 2025 update, you’ll discover how to leverage both Google Ads PPC and Local Service Ads to generate high-quality leads for your security business. Whether you’re installing residential alarm systems, commercial access control, or video surveillance, you’ll learn exactly which platform delivers better ROI for each service type.
We’ll cut through the confusion around Google’s recent platform changes, including the mandatory Google Business Profile integration, new AI-powered bidding strategies, and the discontinuation of several legacy features. Most importantly, you’ll see real-world comparisons showing how successful security companies allocate their advertising budgets between PPC and LSAs to maximize lead generation while minimizing costs.
This isn’t just theory – you’ll walk away with actionable strategies, proven tactics, and a clear roadmap for implementing both platforms, regardless of whether you’re just getting started or looking to optimize existing campaigns.
Learning Objectives
By the end of this webinar, attendees will be able to:
- Evaluate platform suitability: Determine whether Google Ads PPC, Local Service Ads, or a hybrid approach is most effective for their specific security services (residential vs commercial vs surveillance)
- Navigate 2025 platform changes: Implement Google’s newest requirements including mandatory Google Business Profile integration, AI-powered bidding strategies, and updated LSA management processes
- Optimize for competitive advantage: Deploy advanced strategies to compete effectively against national security companies and local competitors while managing high-cost keywords strategically
- Structure campaigns for maximum ROI: Build properly organized Google Ads campaigns with targeted ad groups, effective keyword strategies, and optimized landing pages specific to security industry needs
- Master Local Service Ads fundamentals: Set up and optimize LSA campaigns for security services, including proper lead management, review generation, and budget allocation strategies
Webinar Registration
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